About

Values That Matter

At It Girl Vitamins, our mission is to empower women to become the best versions of themselves by offering convenient, clean, and delicious supplements. Rooted in a philosophy of holistic wellness, we create products that are organic, vegan, and sugar-free—packed with vitamins, nutrients, enzymes, and probiotics to support optimal health. We believe wellness should be easy and accessible, helping you look and feel your best, from the inside out.

Magdalena Ruiz, a 32-year-old Hispanic woman and single mother living in Los Angeles, California, founded It Girl Vitamins as part of her journey to transform her health and life. After struggling with mental health issues, skin problems, sugar addiction, and depression, Magdalena spent a decade on a mission to reclaim her physical, emotional, and mental well-being. Her breakthrough came when she realized that true wellness required a complete lifestyle change, starting with what she put into her body.

Magdalena spent over $100,000 on wellness products, only to find that no single solution existed for total body health—so she created one. The result was the It Girl Vitamin Trio, which cleared her skin, strengthened her hair and nails, lifted her mood, strengthened her mental and brain health, detoxed her gut, fastened her metabolism, improved her eye sight after wearing glasses her whole life, gave her a normal sleeping routine for the first time in her life, and so much more. With newfound energy and happiness, Magdalena transformed her life as a mother, businesswoman, and individual. Today, she is dedicated to helping others heal through organic, nutrient-dense, powerful pink and purple heart supplements that fit into busy lifestyles.

The pink and purple branding was designed to inspire and attract women of all ages, inviting them to embrace a healthier, happier lifestyle. The quicker, the better. 

Her goal? To provide the easiest, most powerful form of wellness available, giving people the tools they need to live vibrant, healthy lives—inside and out.

With every order, you'll receive an email detailing how our powerful heart-shaped gummies work, along with tips to enhance their effectiveness and what to avoid. Following these instructions is key to getting the best results.

A message from our founder ♡

Hi ladies!!! Thank you so much for being here. I’ve spent my whole life working to create this exact moment for us to have together. So let’s get right to it! 

I think many of us are tired of anti-aging, skin glowing, glass skin, perfect skin propaganda but still want to do right by our skin. After all, it’s our biggest organ, and its health is just as important as our teeth, muscles, or brain. I’ve done some serious damage to mine over the years, by the time I was 30 I was fed up of seeing all these serums promising to heal my issues and being envious of Hailey Biebers and the Kardashian/Jenners skin. Why couldn't I be blessed with flawess skin? Why me? Which led me down a few (and by a few I mean A LOT) skin & beauty rabbit holes looking for remedies for over a decade.

You want to know the best secret in keeping your skin healthy, glowing, and thriving? What you put in your mouth.

Good nutrients and are the ultimate must-have for healthy skin, and that includes hydration. According to research, it’s critical in keeping the epidermis moisturized and collagen strong.

Obviously, the easiest way to accomplish this is by drinking water and taking the right nutrients and minerals. However, there are other ingredients to promote skin health.

The It Girl Vitamins is the first skin gummy in the world clinically proven to not only hydrate but smooth the appearance of fine lines, wrinkles, and scarring. If you’re looking to maintain that “youthful appearance”

Scientifically tested and developed by our team of the world’s best scientists and doctors, it is the most powerful longevity mix not only that's available in the world but also available clean, vegan, organic, sugar free, dairy free, gluten free, non-GMO, gelatin free, nuts free, kosher, egg free, wheat free, cruelty-free, delicious strawberry flavored gummy.

• Backed by the world’s top aging experts from Harvard Medical School, MIT, and other top institutions.
• Based on 400+ studies, IGV demonstrates efficacy in independent 3rd-party research studies
• Targets 12 root causes of aging to slow down the pace of aging and repair skin damage. 
• All ingredients grown, sourced and made in California, USA.

Many of us don't get the vital nutrients in the modern world we live today that we *need* for our health naturally. That's where IT GIRL VITAMINS come in handy—but the thought of taking a pill every day, particularly one that doesn't taste terribly pleasant, is not something everyone can stomach. This is where the It Girl Vitamin Gummies were born. We wanted to create something that's a little easier to get down that have not the same, but better effects than any supplement available on the market for our next generation.

If I could prevent one girl from experiencing what I went through and avoid wasting all her hard-earned money, time and mental health on nonsense like I did in my youth and beyond, I would consider my mission accomplished.

Skincare is a journey. While topical products you may apply to your face are fantastic, what you put into your body is much more important on your path to a flawless complexion, better health, and a clean gut. Sure, there are known foods which can help boost your glow, but who has time to keep track of them? An easy, consistent and for sure way to get your skin nourishing nutrients is by taking It Girl Vitamins POWER TRIO. The Cell Turnover + Gut Detox is designed to boost your skin elasticity, fight wrinkles, plump skin, remove acne scarring, and more with proven results in 90 days.

The top feature of the it girl vitamins is not only its skin nourishing and gut clearing abilities, but it also provides all the essential organic whole veggies, fruits, greens, probiotics, antioxidants, and omega-3 fatty acids for your body to thrive. Achieving your peak state of well-being has never been easier.

IT GIRL VITAMINS IS EFFORTLESS WELLNESS FOR EVERYONE,
INSPIRED BY THE BEAUTY & JOY IT CREATES IN YOUR LIFE.

WE HAVE PERFECTED EACH FORMULA FOR YOU TO LOOK, FEEL & BE YOUR BEST.

-- Founder | Mag Ruiz