About Us

Magdalena Ruiz is the visionary behind It Girl Vitamins, a wellness brand created to help you glow from the inside out. Her journey started with personal struggles—years of battling gut health issues, hormonal acne, sugar addiction, and mental health challenges. After trying endless products that never worked, she took matters into her own hands. Through years of research, holistic healing, and trial and error, she discovered the deep connection between gut health, skin, and overall well-being.

Determined to share this knowledge, Magdalena created It Girl Vitamins, a new range of effective, science-backed, and holistic supplements designed to transform your skin, gut, cognition and elevate your energy—all while tasting incredible.

Obsessed, in a Good Way

At It Girl Vitamins, we make products we actually want to take. We make them for our sisters, brothers, friends, and mothers. That’s why we hold ourselves to the highest standard of quality. We’re passionate about wellness, health, and nutrition, and we believe in hitting that sweet spot between nutrition and beauty.

Few people understand how critical the gut is—not just for digestion but for clear skin, mental health, and overall vitality. Magdalena’s expertise spans holistic nutrition, brain health, beauty, and supplements, and she is on a mission to educate people on the power of internal wellbeing. Everything—from your skin to your mood—starts in the gut and brain.

Uncomplicated, Effective, Holistic Wellness

It Girl Vitamins was born from the belief that skincare should be more than just surface-level. An unhealthy gut can wreak havoc on your skin, but with a little help from It Girl Vitamins, combined with an active lifestyle and balanced nutrition, you can take control of your beauty from within.

Thoughtfully Curated & Formulated

We don’t create hundreds of products—we create only the best. Our team carefully selects and develops each supplement based on scientific research, ingredient efficacy, and real results. We ensure:

✔️ Premium ingredient sourcing – Every ingredient is chosen for its bioavailability and potency.
✔️ Triple testing – Our products go through rigorous third-party testing at every stage to guarantee quality and safety.
✔️ Sustainability & transparency – We work with over 800 elderberry farmers in Austria, and our research team travels globally to source ingredients from ethical, sustainable suppliers who share our values.

Glow From Within

At It Girl Vitamins we understand the importance of balance, confidence, and self-care. We believe that becoming an "It Girl" isn’t about perfection—it’s about stepping into your power, nourishing your body, and feeling your absolute best every day. t Girl Vitamins is more than just a supplement brand—it’s a movement. A movement of self-love, empowerment, and glowing transformation.

Join us on our journey and glow into your power. 💖✨

Based on 2413 reviews
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H
Beauty Lollipops
Hadjer Idris
These Beauty Peptide Lollipops are a total game changer!

I’ve noticed smoother, more hydrated skin after just a week — and they taste so good. It’s like a self-care moment in every lick. Who knew glowing from within could be this cute and delicious? 💗🍭 #ItGirlGlow #EdibleBeauty”

⭐⭐⭐⭐⭐

I can’t believe something this cute and delicious is actually good for me! The Superfood Greens Lollipop makes getting my greens fun — no more nasty powders or bitter shots. It tastes like a treat but gives me real energy, less bloating, and my skin is noticeably brighter. Obsessed is an understatement. It’s giving glow-up in a lollipop. 💚🍭

So good and clean

I can't say enough good things about these greens superfoods lollipops! The high quality of care that goes into its growth and production adds up to a a delicious snack that's so much easier on delicate stomachs - and let's not forget the taste! In our house, we feel good knowing our healthy candy has low acidity, no chemicals, and that the plants were grown with care and respect, for both their needs and the planet! This is a high-antioxidant lollipop!

Good

Energy and felt good and taste yummy

Feel the difference

My husband and I kept seeing reviews on tik tok and we know we have some vitamin deficiency and don’t take multivitamins. So we decided to give them a try. After about two weeks we started to feel energized. More alert not overly tired in the afternoon craving started to subside. After about two months we feel better. Skin feels and looks brighter. He notices a difference in his overall appearance and body. Not picking all day or binge eating. The taste is ok not horrible. I quickly chew them up. Like any other change to your body allow couple weeks for your body to accumulate. We like the quality and convenience of our order. Yes they are pricey especially both of us use but we feel better.

Easy to use, convenient.

Easy & convenient.

Easy and perfect

Only been taking a week but really like them. They taste very good, individual packaging is great. Sugar cravings already gone. I can’t wait to see how feel after a month!

Great Source of Vitamins

Have been using these for over a year and love them, really feel a difference with them.

I really like the taste and the improvement in GI symptoms

I really like the taste of the gummies... not too sweet.. not too artificial.. they are a pleasant berryish flavor. Also have noted much better GI motility and help with constipation

Great taste with excellent results

Great taste and after a few weeks I have more energy and I am sleeping better. Enjoy knowing I am filling my nutritional gaps. Very satisfied

Love the It Girl Gummies! Also, so aesthetically pleasing!

They taste great and keeps me regular and I know me and my family are getting good nutrients. My family loves them.

Yum!

Taste so good and doesn't feel like I'm having something that is healthy for me!

Surprisingly positive results

Surprised at how much better I feel. My “elimination system” is functioning beautifully!

OMG! I'm 59 years...

OMG! I'm 59 years old and have always been constipated! After the first time I tried gruns, I have no issue going. I also always craved sugar and that, seems to be getting better. I've only been taking gruns for two weeks and my days are better! Thanks It Girl Vitamins❤️

Turn the dial on your health

Tastes great, I look forward to taking them and I would say I just feel better overall! If you are trying to make changes and upgrade your health these turn the dial!

Tastes great, perfect to add into routine

Tastes great, easy to add to my daily routine.

Love the It Girl Snack, feeling like my inner It Girl again ;)

I am loving my new It Girl Snack. So happy I decided to try. It’s a great convenient way to get your nutrition.

Pink Heart Gummy Greens for Gut Health!

I bought It Girl Snack to see if it would heal my gut. I have had IBS most of my life. I have only been using It Girl Snack for about 2 weeks, and I have started to feel a difference.

So far I love them!

I’ve been on this for my second week now. I am starting to be more regular and have some of my energy back. I’m on ozempic and just can’t hardly go some days. So far, I’m loving these!

Simple way to get all the vitamins I need plus!

They seem to be helping my digestive system and are keeping me regular. Much simpler than taking a handful of vitamins and supplements!

Great for Ozempic users

I'm half way through my first bag, I am beyond pleased! I've been on Ozempic for 9 months and have struggled with the side effects since day 1. It Girl Vitamin Snack has made the side effects simply disappear and I plan on continuing with this product forever!!!

Absolutely lives up to reputation

I’ve been taking these for three weeks now and I can tell a difference for the better. I feel like my energy is better and my stomach issues are also better. Looking forward to see how I feel in another month.

The kids love these!

My daughter and son both loves it; they are always excited to take it and hates that they can't have multiple vitamin packs in a day!

The kids LOVE these. Should be advertised to kids more.

Daughter thinks they are like healthy candy. Reminds me she needs to take it.

This will be the next bloom, watch.

Not going to lie this whole brand is a genius concept. The branding, the name. I can’t believe just one girl runs it. I am pretty sure this will be the next bloom or something, considering it does pretty much what bloom does but in cute heart gummies that taste way better and is so much more simple.