How to glow with It Girl
Everything you need to get the most out of your It Girl routine: how to take each product, the habits that help it along, and the ones that quietly work against you. Simple, realistic and written for actual life.
Your daily dose,
by format
Every It Girl product is designed to be simple: one small moment a day, with a glass of water. Here is the routine for each format.
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Lollipops (Peptide, Greens and Hydration pops)
One pop a day, whenever it suits you, with at least 8 oz of water. Take your time with it. It is a treat, not a task.
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It Girl Snack beauty gummies
One pack a day with a glass of water. Keep the pouch where you will actually see it: a desk drawer, your bag, next to the coffee.
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It Girl Skin and Gut Glow Up gummies
Two gummies a day with 8 oz or more of water, ideally at the same time each day so it becomes automatic.
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Give it time
Nutrition works on your body’s schedule, not the calendar’s. Think in months of consistent daily use, and take a photo on day one.
Talk to your doctor before starting any supplement if you are pregnant or breastfeeding, under 18, taking medication or managing a health condition. Keep all products out of reach of children. Lollipops and gummies are a choking hazard for children under 4.
What helps.
What quietly hurts.
No supplement can out-work a routine that fights it. These are the everyday habits that make the biggest difference, none of them extreme.
Do
- Eat mostly whole foodsVegetables, fruit, lean protein and healthy fats do the heavy lifting for skin, gut and energy.
- Get enough fiberChia, oats, flax and beans keep digestion moving and appetite steady.
- Drink water all dayHydration shows up first in skin and energy. Keep a bottle in sight.
- Feed your gutFermented foods and prebiotic fibers (kimchi, kombucha, garlic, onions) support a happy microbiome.
- Move most daysStrength work plus a little cardio supports circulation, digestion and mood.
- Balance your plateProtein, fat and carbs at every meal keep blood sugar and energy steady.
- Sleep 7–9 hoursSkin and hormones do their repair work overnight. Protect it.
- Manage stressBreathwork, a walk, yoga: anything that brings your baseline down.
- Wear SPF dailySun protection is the single most effective skin habit there is.
Don't
- Live on ultra-processed sugarSwap the 3 pm candy for a pop that has a job to do.
- Skip mealsIt backfires on energy, focus and cravings later in the day.
- Overdo alcohol and caffeineBoth dehydrate you and disrupt sleep, the two things skin needs most.
- Lean on refined carbsThey spike and crash your energy and leave you hungrier than before.
- Eat heavy right before bedGive digestion a head start before you sleep.
- Skip the sunscreenSun damage is the fastest route to lost collagen and early lines.
- Over-exfoliate or stack harsh activesA stressed skin barrier cannot glow. Gentle and consistent wins.
- Stay sedentaryLong still days slow everything down, digestion included.
- Ignore your gutBloating and discomfort are signals. Notice your personal triggers (dairy, gluten, late nights) and adjust.
Morning
Inside-out beauty works best with a simple outside-in routine. Keep it light in the morning and let SPF do the protecting.
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Gentle cleanser
Something soft and non-stripping. Coconut-water or papaya-enzyme cleansers are lovely.
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Hydrating toner
Aloe, cucumber or hibiscus to rebalance after cleansing.
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Vitamin C serum
Brightens and helps protect against daily environmental stress.
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Hydrating serum
Hyaluronic acid on damp skin to draw water in.
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Light moisturizer
Enough to seal everything in without weighing skin down.
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Eye cream
Caffeine or a cooling formula for morning puffiness.
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SPF 40+
Mineral (zinc oxide or titanium dioxide) or chemical: the best sunscreen is the one you will wear every day. Bonus: a lip balm with SPF.
Night
Evenings are for cleansing properly and giving skin what it needs to repair while you sleep.
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Double cleanse
An oil or balm first to melt SPF and makeup, then your gentle cleanser.
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Exfoliate, 2–3 times a week
An AHA/BHA or enzyme exfoliant, never every night.
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Toner or essence
Chamomile or rosewater to calm; a fermented essence if you like an extra layer of hydration.
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Targeted serum
Retinol, peptides or niacinamide, depending on what your skin is asking for. Introduce retinol slowly.
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Eye cream
Peptides or hyaluronic acid for the delicate skin around the eyes.
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Night cream
Ceramides or a richer hydrator to support the barrier overnight.
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Finishing touches
A facial oil (rosehip, argan or marula) if skin is dry, a spot treatment only where needed, a nourishing lip balm. Once or twice a week, an overnight mask.
Good questions
The things people ask us most, answered simply.
Can I take more than one It Girl product?
Yes. The formulas are designed to sit alongside each other, and many It Girls pair a lollipop with a gummy. Build your own routine in the Glow Box on the homepage and the quantity discount applies automatically.
Do I need to take them with food?
No. The main thing is water: at least 8 oz with your pop or gummies. Take them whenever they fit naturally into your day; the best time is the one you will remember.
Is there a subscription?
Yes. Subscribe on any product page or in the Glow Box to receive your routine every month with an extra 5% off. Skip, pause or cancel any time.
Where are It Girl products made?
In Los Angeles, in FDA-registered, cGMP-certified facilities.
How does shipping work?
Orders of $50 or more ship free within the United States. Everything else is calculated at checkout.