About


Behind It Girl Vitamins

Science-Driven Wellness, Made Delicious

It Girl Vitamins is the first-of-its-kind hybrid supplement and snack brand, known for its mouthwatering, award-winning clean flavors crafted to deliver powerful, full-body benefits. Each formula supports skin, gut, brain, and mental health for total mind-body-beauty premium wellness. Developed alongside award-winning chemists, dietitians, and wellness experts, our products are designed to help you look and feel your best, every single day.

We believe health should be simple, effective, and enjoyable. That’s why each It Girl product is thoughtfully made with highly bioavailable nutrients, including doctor recommended daily% of:

  • Vitamins & Minerals

  • Prebiotics & Probiotics

  • Digestive Enzymes & Adaptogens

  • Super Mushrooms & Antioxidants

  • Herbs & Clinically Studied Superfoods

These ingredients work synergistically to support hormonal balance, gut health, cognitive function, mood regulation, hair skin nails, & weight control from within.

Detoxify. Nourish. Protect.

Every It Girl formula begins with daily, natural detoxification that helps cleanse your body of what no longer serves you. Then we infuse it with essential nutrients to nourish your whole system and protect your skin, gut, and mind from modern environmental stressors.

Where Holistic Health Meets Modern Innovation
True wellness begins at the cellular level. Each It Girl product is powered by clinical research and built on the principles of longevity science, functional nutrition, and modern beauty. We combine ancient plant medicine with cutting-edge innovation to create wellness snacks that actually work and taste amazing.

With over 35,000 scientific studies guiding our ingredient choices, our products deliver real, proven results. We’re here to help you glow brighter, feel stronger, and become the best version of yourself from the inside out.

Mood & Mental Wellness

Glow Starts with the Mind

Our unique blends support neurotransmitter balance, helping to reduce stress, improve mood, and sustain all-day energy. Ingredients like magnesium, B-complex vitamins, and adaptogens are included to enhance mental clarity, emotional resilience, and focus supporting both your short-term mood and long-term mental health.

Our Mission

Clean, Clinical, and Created to Last

It Girl Vitamins was born out of necessity. When OUR FOUNDER hit rock bottom struggling with hormonal acne, burnout, gut issues, and sugar addiction, she couldn’t find a product that worked and actually tasted good. So, she created her own.

After years of personal healing and research, OUR FOUNDER developed It Girl Vitamins—a clean, science-backed wellness brand for women who want to feel empowered, energized, and beautiful without compromise.

Our approach combines the intelligence of nature with clinical innovation. We use evidence-based, medical-grade ingredients only. No fluff, no fillers. Everything we make is vegan, non-GMO, sugar-free, and designed to work.

Formulated for Function. Designed for Pleasure.

  • Delicious by Design: From juicy strawberry heart gummies to tropical collagen lollipops, our products are made to be craved.

  • Clinically Developed: Each product is formulated in-house with bioavailable nutrients that your body can truly absorb.

  • Women-Led: Founded by women, for women. Our mission is to help every woman glow from within and step confidently into her power.