About Her

Behind It Girl Vitamins

Science-Driven Wellness, Made Delicious

It Girl Vitamins is the first of its kind—hybrid supplements and snacks designed to deliver a full circle of benefits for your skin, gut, energy, mood, and overall wellness. Our formulas are created in partnership with award-winning chemists, dietitians, and health experts to help you feel and look your best—every single day.

We believe health should be simple, effective, and enjoyable. That’s why each It Girl product is thoughtfully made with highly bioavailable nutrients, including:

  • Essential vitamins and minerals

  • Prebiotics and probiotics

  • Digestive enzymes and adaptogens

  • Clinically studied superfoods

These ingredients work synergistically to support hormonal balance, gut health, cognitive function, mood regulation, and radiant skin from within.

Detoxify. Nourish. Protect.

Where Holistic Health Meets Modern Innovation

True wellness starts at the cellular level. Every It Girl formula is backed by clinical research and designed to align with longevity science, functional nutrition, and modern beauty standards. We fuse ancient plant medicine with today’s most advanced technologies—crafting effective, enjoyable wellness solutions.

With over 35,000 scientific studies informing our ingredient choices, each product offers real, proven results. Our goal? To create the most complete, delicious, and functional wellness snacks on the market—made to enhance your glow, strengthen your foundation, and elevate how you feel from the inside out.

Mood & Mental Wellness

Glow Starts with the Mind

Our unique blends support neurotransmitter balance, helping to reduce stress, improve mood, and sustain all-day energy. Ingredients like magnesium, B-complex vitamins, and adaptogens are included to enhance mental clarity, emotional resilience, and focus—supporting both your short-term mood and long-term mental health.

Our Mission

Clean, Clinical, and Created to Last

It Girl Vitamins was born out of necessity. When our founder, Magdalena Ruiz, hit rock bottom—struggling with hormonal acne, burnout, gut issues, and sugar addiction—she couldn’t find a product that worked and tasted good. So, she created her own.

After years of personal healing and research, Magdalena developed It Girl Vitamins: a clean, science-backed wellness brand for women who want to feel empowered, energized, and beautiful—without compromise.

Our approach combines the intelligence of nature with clinical innovation. We use evidence-based, medical-grade ingredients only—no fluff, no fillers. Everything we make is vegan, non-GMO, sugar-free, and designed to work.

Formulated for Function. Designed for Pleasure.

  • Delicious by Design: From juicy strawberry heart gummies to tropical collagen lollipops, our products are made to be craved.

  • Clinically Developed: Each product is formulated in-house with bioavailable nutrients that your body can truly absorb.

  • Women-Led: Founded by women, for women. Our mission is to help every woman glow from within and step confidently into her power.