Honesty

We promise to be honest with you.

 

It's simple and may even sound mundane. But in an industry overrun with false labels, magic pills, and fine print, we're here to deliver it to you straight.

 

We promise to give honest guidance.

Honesty is the foundation of our recommendations. Our algorithm takes into account details about your personal health goals and lifestyle as well as clinical research - think thousands of studies - about the efficacy of different supplements. We recommend the products that will be most effective in supporting your unique health needs.

We promise to be transparent.

You deserve to know what’s in the vitamins and supplements you’re taking. Transparency means being honest about our sourcing practices and supply chain. Because we have nothing to hide, we tell you where everything is from. Every single time. And we promise that what’s printed on our labels is what is in our product.

How we evaluate products

Scientific research is nuanced and dynamic. We recognize this by classifying each product based upon a review of existing research. Our evaluation criteria include the number of studies, consistency of results, magnitude of results, and methodology characteristics.

 

Limited Research
While impacts have been studied, relevant scientific evidence is limited
Emerging Research
Most research is relatively recent, but promising
Good Research
A small number of high-quality studies show positive results.
Strong Research
High quality studies performed with positive results.
Very Strong Research
Near scientific consensus based upon high quality studies
Traditionally Used
These products have been trusted across cultures for centuries.

Backed by Science

Our in-house naturopathic doctors, formulation experts, and nutritionists are behind everything we do. We pride ourselves on putting the science first. Our team is focused on research, product development, and personalized recommendation.

Based on 287 reviews
84%
(240)
9%
(27)
5%
(13)
1%
(3)
1%
(4)
S
It Girl
Shelly F
Great Product

Took about a week of taking the vitamins before I noticed a significant difference in my digestive system. Now have it girl vitamins on automatic delivery.

L
It Girl
L.A.
It Works!

We are older (76 and 78 years old). My husband and I both saw results day one. Most of the time we only need 1 a day, sometimes need 2 a day for a couple of days. I don't think they are too expensive. They cost less than a prescription from the doctor and they don't exact a price on your body like chemical products. This is far more natural and easier on your body. Staying regular not only makes you feel better and keeps you healthier over all. They work. Worth the price.

S
It Girl
S.W.
I feel like they did make a positive impact

I do believe these made a positive impact on my body. I have no idea if it held up to the product claims. I've only bought them once. I would like to continue using them to see what regular use might do, but they are just too much money for me to keep buying.

R
It Girl
Rosie E
Best Probiotic I’ve ever used!

I rarely write review but I am impressed! Due to hormonal shifts, I’ve experienced bloating, some foods causing discomfort, etc. I’ve tried other popular brands on the market without much luck. This is the real deal - I saw a difference after the 1st day! I take as prescribed (2 gummy vitamins a day, I take them in the morning at the same time on an empty stomach, then have bfast 30 - 60 min after). My belly is happy, I feel terrific and I’m really pleased with the performance and quality of this product.

B
It Girl
Barb O.

For my birthday my friend got me the multi pack with different flavors and my favorite was the it girl gut detox flavor because it actually tasted good and I saw a visual difference. I decided to order the ut girl gut one again. Helps with bloating☺️❤️

B
It Girl
B. Wyatt
Insane

This is my new favourite.. it tastes so yummy n Im definitely gonna buy this again n again 💯💯

S
It Girl
Stephanie G.
Works great! 💜

This definitely helped my body digest and cure my bloating in my stomach and face/neck area as I’ve slimmed down a lot after regularly taking the it girl detox gummies!

S
It Girl
Serenity G.
The best bloating supplement I’ve ever found

And the fact it’s vegan (I’ve double checked all the ingredients and tested it and it is 100% vegan unlike some companies!) I’ve been taking them for 2 months and I’m amazed at the difference tbh

M
It Girl
Mahsa M.
Awesome!

This is awesome and it tastes great. It fits me and my client’s busy schedules (I’m a fitness coach)😊

C
It Girl
Customer

Highly recommend

S
It Girl
Sophia R.

Game Changer!!!

J
It Girl
Jazmine H.
Just WOAH

The ingredients are incredible!!! The most packed ingredient vitamin gummy I’ve ever found.

T
It Girl
Tinesha E.
Wow! The new version is soooo much better !

I’m on day 5 of it girl gut detox the 2.0 version of the original and I’ve noticed that I don’t need my coffee in the morning like I did before. Hopefully I get to see more results in the next few weeks. Loving it so far

S
It Girl
Senegall Y.
Great taste and formulation

Tastes great, reduces my sugar cravings, and helps fill in any gaps in micronutrients.

These gummies are absolute perfection!! Not only are the gummies totally delicious but the results they give you are phenomenal!! It's the only skin gummy I will use. Taking these gummies made me feel like I was getting a part of myself back the way it helps my skin and I'm thankful for that!! Adding these to your daily routine are something to feel good about 🥰🍓

S
It Girl
Sam J

I like the new version but wish they also kept the old version…

D
It Girl
Dustin A

10/10 would recommend. The convenience and taste are huge! Like mixed berries! Plus not having to clean a shaker bottle or extra dishes for greens stuff in powder form, is absolutely excellent!

J
It Girl Skin
Jasmine Y

These gummies are shockingly delicious, like strawberries! I hate subscriptions because I feel like they are a trap so I canceled it before the gummies even arrived. We quickly decided to resubscribe because we love the vitamins so much! A bonus is my kids love them too!

S
It Girl
Sandy J.

You'll look forward to having them. I carry the bottle around and give them out like candy to family and friends!

M
It Girl
Mischa mccarthy
The best gummies vitamins

These are literally amazing taste so damn good I actually inlove with these definitely getting more🥰

Y
It Girl
Yanibel Nuñez
my experience with vitamins

It has a very pleasant smell and taste and the experience has been incredible.

M
It Girl Skin
Melanie H.
Softens and moisturizes skin really well

I have been using this product now for about two weeks. My skin is much softer and I have not had any of the peeling or flaking some retinol product can cause. I can see a slight difference on how my wrinkles appear. They look softer and less noticable compared to before I started using it. I am hopefull that after using it longer term I will get even better results. I will say for the price it is great compared to other retinol /peptide products on the market, and this one has collagen and other great vitamins in it also.

C
It Girl Skin
Cathie W.
Skin is so smooth

I love how it makes my skin feel
I think it helps some of my wrinkles
Great quality

M
It Girl Power Trio
Magdalena Ruiz
The best vitamins on the planet

Period

V
It Girl Skin
Vanessa F.

Love it, it actually works plus It’s natural and vegan!