Honesty

We promise to be honest with you.

 

It's simple and may even sound mundane. But in an industry overrun with false labels, magic pills, and fine print, we're here to deliver it to you straight.

 

We promise to give honest guidance.

Honesty is the foundation of our recommendations. Our algorithm takes into account details about your personal health goals and lifestyle as well as clinical research - think thousands of studies - about the efficacy of different supplements. We recommend the products that will be most effective in supporting your unique health needs.

We promise to be transparent.

You deserve to know what’s in the vitamins and supplements you’re taking. Transparency means being honest about our sourcing practices and supply chain. Because we have nothing to hide, we tell you where everything is from. Every single time. And we promise that what’s printed on our labels is what is in our product.

How we evaluate products

Scientific research is nuanced and dynamic. We recognize this by classifying each product based upon a review of existing research. Our evaluation criteria include the number of studies, consistency of results, magnitude of results, and methodology characteristics.

 

Limited Research
While impacts have been studied, relevant scientific evidence is limited
Emerging Research
Most research is relatively recent, but promising
Good Research
A small number of high-quality studies show positive results.
Strong Research
High quality studies performed with positive results.
Very Strong Research
Near scientific consensus based upon high quality studies
Traditionally Used
These products have been trusted across cultures for centuries.

Backed by Science

Our in-house naturopathic doctors, formulation experts, and nutritionists are behind everything we do. We pride ourselves on putting the science first. Our team is focused on research, product development, and personalized recommendation.

Based on 2413 reviews
84%
(2017)
10%
(240)
3%
(82)
1%
(16)
2%
(58)
H
Beauty Lollipops
Hadjer Idris
These Beauty Peptide Lollipops are a total game changer!

I’ve noticed smoother, more hydrated skin after just a week — and they taste so good. It’s like a self-care moment in every lick. Who knew glowing from within could be this cute and delicious? 💗🍭 #ItGirlGlow #EdibleBeauty”

⭐⭐⭐⭐⭐

I can’t believe something this cute and delicious is actually good for me! The Superfood Greens Lollipop makes getting my greens fun — no more nasty powders or bitter shots. It tastes like a treat but gives me real energy, less bloating, and my skin is noticeably brighter. Obsessed is an understatement. It’s giving glow-up in a lollipop. 💚🍭

So good and clean

I can't say enough good things about these greens superfoods lollipops! The high quality of care that goes into its growth and production adds up to a a delicious snack that's so much easier on delicate stomachs - and let's not forget the taste! In our house, we feel good knowing our healthy candy has low acidity, no chemicals, and that the plants were grown with care and respect, for both their needs and the planet! This is a high-antioxidant lollipop!

Good

Energy and felt good and taste yummy

Feel the difference

My husband and I kept seeing reviews on tik tok and we know we have some vitamin deficiency and don’t take multivitamins. So we decided to give them a try. After about two weeks we started to feel energized. More alert not overly tired in the afternoon craving started to subside. After about two months we feel better. Skin feels and looks brighter. He notices a difference in his overall appearance and body. Not picking all day or binge eating. The taste is ok not horrible. I quickly chew them up. Like any other change to your body allow couple weeks for your body to accumulate. We like the quality and convenience of our order. Yes they are pricey especially both of us use but we feel better.

Easy to use, convenient.

Easy & convenient.

Easy and perfect

Only been taking a week but really like them. They taste very good, individual packaging is great. Sugar cravings already gone. I can’t wait to see how feel after a month!

Great Source of Vitamins

Have been using these for over a year and love them, really feel a difference with them.

I really like the taste and the improvement in GI symptoms

I really like the taste of the gummies... not too sweet.. not too artificial.. they are a pleasant berryish flavor. Also have noted much better GI motility and help with constipation

Great taste with excellent results

Great taste and after a few weeks I have more energy and I am sleeping better. Enjoy knowing I am filling my nutritional gaps. Very satisfied

Love the It Girl Gummies! Also, so aesthetically pleasing!

They taste great and keeps me regular and I know me and my family are getting good nutrients. My family loves them.

Yum!

Taste so good and doesn't feel like I'm having something that is healthy for me!

Surprisingly positive results

Surprised at how much better I feel. My “elimination system” is functioning beautifully!

OMG! I'm 59 years...

OMG! I'm 59 years old and have always been constipated! After the first time I tried gruns, I have no issue going. I also always craved sugar and that, seems to be getting better. I've only been taking gruns for two weeks and my days are better! Thanks It Girl Vitamins❤️

Turn the dial on your health

Tastes great, I look forward to taking them and I would say I just feel better overall! If you are trying to make changes and upgrade your health these turn the dial!

Tastes great, perfect to add into routine

Tastes great, easy to add to my daily routine.

Love the It Girl Snack, feeling like my inner It Girl again ;)

I am loving my new It Girl Snack. So happy I decided to try. It’s a great convenient way to get your nutrition.

Pink Heart Gummy Greens for Gut Health!

I bought It Girl Snack to see if it would heal my gut. I have had IBS most of my life. I have only been using It Girl Snack for about 2 weeks, and I have started to feel a difference.

So far I love them!

I’ve been on this for my second week now. I am starting to be more regular and have some of my energy back. I’m on ozempic and just can’t hardly go some days. So far, I’m loving these!

Simple way to get all the vitamins I need plus!

They seem to be helping my digestive system and are keeping me regular. Much simpler than taking a handful of vitamins and supplements!

Great for Ozempic users

I'm half way through my first bag, I am beyond pleased! I've been on Ozempic for 9 months and have struggled with the side effects since day 1. It Girl Vitamin Snack has made the side effects simply disappear and I plan on continuing with this product forever!!!

Absolutely lives up to reputation

I’ve been taking these for three weeks now and I can tell a difference for the better. I feel like my energy is better and my stomach issues are also better. Looking forward to see how I feel in another month.

The kids love these!

My daughter and son both loves it; they are always excited to take it and hates that they can't have multiple vitamin packs in a day!

The kids LOVE these. Should be advertised to kids more.

Daughter thinks they are like healthy candy. Reminds me she needs to take it.

This will be the next bloom, watch.

Not going to lie this whole brand is a genius concept. The branding, the name. I can’t believe just one girl runs it. I am pretty sure this will be the next bloom or something, considering it does pretty much what bloom does but in cute heart gummies that taste way better and is so much more simple.