Behind It Girl Vitamins

When founder Magdalena Ruiz hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. As a newly single mother, she transformed her life by losing 80 pounds, healing her hormonal acne, overcoming sugar addiction, and restoring her energy, mental clarity, and self love. Driven by her own transformation and a desire to help other women do the same, Magdalena created It Girl Vitamins: high quality, delicious supplements designed to support real change and help women step into their healthiest, most confident selves.

Flavor Focused

All our supplements come in delicious flavors you can’t find anywhere else, so you can enjoy every lick and stick to your wellness routine with ease.

Function First

Designed with you in mind, our supplements are made with high-quality, effective ingredients that provide amazing benefits to help you feel your best daily.*

Female Forward

With a female founder and full female team, our mission is to make approachable, delicious, and effective supplements so every woman can step into their It Girl era.