In 2020, Magdalena Ruiz was ready to change her life.
After battling years of hormonal acne, gut issues, sugar addiction, and depression, she knew something had to shift. As a single mom and wellness enthusiast, she became obsessed with healing from the inside out—navigating the supplement world in search of something that actually worked. But what she found was disappointing: most products were packed with fillers, artificial ingredients, or simply didn’t taste good.
So, Magdalena created what she wished existed.
She launched It Girl Vitamins to empower women to glow from within—offering delicious, clean, clinically-backed supplements that support skin, gut, energy, and mood. What started as a passion project quickly became a movement. Within months, It Girl Vitamins went viral on TikTok and became a top-selling beauty and wellness brand on Amazon, adored by thousands for its signature pink glow gummies and beauty lollipops.
Backed by real transformation and rooted in Magdalena’s personal journey, It Girl Vitamins is now on track to become a global brand, helping women everywhere step into their highest, healthiest selves—one delicious bite at a time.
Key Highlights
- 7-figure brand and rapidly scaling
- Viral sensation on TikTok & Amazon
- Over 100,000 units sold in under 1 year
- Products featured in Erewhon, TikTok Shop, and Amazon Prime
- Sustainable packaging and clean, vegan, cruelty-free ingredients
- Built by a Latina founder and single mom on a mission to make wellness fun, accessible, and effective.
It Girl Vitamins is more than a supplement—it’s a lifestyle, a mindset, and a daily ritual for the modern woman ready to glow into her power.