Magdalena Ruiz is the 33-year-old founder and CEO of It Girl Vitamins, the viral wellness brand redefining beauty and health for modern women. With a passion for functional medicine, holistic wellness practices, and biohacking, Magdalena founded It Girl Vitamins in late 2023 after experiencing chronic health issues that she couldn’t fix with traditional drugstore offerings or prescriptions, and she continues to lead product innovation today.
Born from her personal journey of overcoming hormonal acne, gut imbalances, sugar addiction, and depression, Magdalena created It Girl Vitamins to fill the gap left by outdated supplements and toxic beauty products that failed her. Her mission: to make wellness feel luxurious, feminine, functional, and fun.
After years of research, trial, and transformation, Magdalena developed a signature formula rooted in cellular nourishment, gut-brain axis healing, and clean, functional ingredients. She now leads the development of It Girl’s best-selling line of beauty supplements, detox products, and healthy snacks designed to help women glow from the inside out.
Magdalena’s background in fashion, branding, and storytelling, along with her deep passion for science, spirituality, and self-mastery, has helped cultivate a powerful and loyal community. From Amazon to TikTok Shop, her brand continues to go viral—because it works, and because it resonates.
Originally from Los Angeles, California, Magdalena is a proud Latina and devoted single mother to her daughter, Maelah. Her mission goes far beyond vitamins, she’s here to empower women to become the highest version of themselves inside and out.
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