Mission Statement:
To revolutionize wellness by making clean, effective, and delicious supplements that help every woman glow from the inside out and become that girl.
Vision Statement:
To become the Victoria’s Secret of wellness—a household name where beauty meets nutrition in the form of iconic, craveable supplements and functional snacks.
It Girl Vitamins aims to be the daily ritual for glowing skin, a happy gut, and total energy—found in every bathroom cabinet, purse, and TikTok feed around the world.
It Girl Vitamins Mission (Expanded)
Mission:
It Girl Vitamins is more than a brand—it’s a movement.
Founded by single mom and wellness expert Magdalena Ruiz, It Girl was born from a powerful healing journey after years of struggling with hormonal acne, gut issues, sugar addiction, and depression.
Now, our mission is to help women transform from the inside out with holistic, delicious supplements that support skin, gut, energy, and beauty—all at once.
We are here to:
• Empower women to take control of their health
• Inspire confidence through radiant results
• Simplify wellness into fun, craveable daily routines
• Make beauty functional with real ingredients, real benefits, and real glow
Our products are clean, vegan, cruelty-free, and clinically backed—but still pink, playful, and made with love.
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