We believe that beauty is not just something you apply—it’s something you become through daily rituals, deep nourishment, and radical self-love.
Our Mission: Why It Girl Vitamins Exists
At It Girl Vitamins, we believe wellness is more than a trend—it’s a personal revolution. Our mission is to transform the way women care for themselves, from the inside out, through delicious, powerful, and purposeful supplements that do more than just “work”—they empower.
Born from real struggle, our brand was created by Magdalena Ruiz, a single mom and wellness expert who spent years battling hormonal acne, gut imbalances, sugar addiction, and emotional burnout. When every supplement and skincare product failed, she stopped chasing temporary fixes and started building a long-term solution—one that honors the body, supports the skin, nourishes the gut, and uplifts the spirit.
It Girl Vitamins is that solution.
We are here to lead a global wellness movement where self-care isn’t a luxury—it’s a daily ritual. Our products are clean, vegan, cruelty-free, and consciously crafted with clinically studied ingredients that target beauty, energy, immunity, digestion, and hormone balance all in one. We believe in the science of cellular nutrition, the power of feminine confidence, and the magic of showing up for yourself every day.
We’re on a mission to:
- Help women become “that girl”—the best version of themselves, mind, body, and beauty
- Disrupt the toxic beauty industry with wellness products that actually heal
- Create a new standard of beauty rooted in health, happiness, and wholeness
- Redefine convenience with supplements you’ll actually want to take (and share on TikTok)
- Support the sisterhood—because when one woman glows, we all rise
This isn’t just a brand—it’s a lifestyle, a mindset, and a movement. It’s for the girls who are done settling. It’s for the women ready to glow, grow, and become unstoppable.
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