Skip to content
Hot Girl Energy, Healthy Girl Habits.
clinically-proven ingestible beauty
cellular nutrition, longevity science, and clean beauty all in one bite 🩷
Feel Good. Look Good. Be IT GIRL.
Journal

THE IT GIRL EDIT

Beauty, wellness, healthy snacks, That Girl routines and straight-talking guides to feeling good from the inside out.

Morning hydration routine: close-up of glowing, dewy skin and a green Glow Pop
Hydration · 2 min read

Morning Hydration Routine: 5 Simple Steps to Start Your Day

A simple morning hydration routine with five realistic steps for water, breakfast, portability and knowing when electrolytes may...

Hydration · 6 min read

The Carry-On Wellness Kit: How to Keep Your Routine While You Travel

A great routine at home has a way of disappearing at the gate. Here is how to pack...

Hydration · 8 min read

Skin Hydration From the Inside Out: What Actually Holds Water In

Why drinking more water doesn't fix dry skin, the difference between water content and water loss, and what...

Hydration · 7 min read

Electrolyte Lollipops: Hydration Without the Powder

What electrolytes do, when you actually need them, why sodium isn't the villain here, and what beauty hydration...

Hydration · 7 min read

Ceramides and Glutathione: The Two Least Understood Beauty Ingredients

What ceramides do for the skin barrier, what glutathione actually is, what is claimed versus established, and how...

Hydration · 7 min read

Hyaluronic Acid: Taking It vs Putting It On

What hyaluronic acid does, why a humectant can backfire in dry air, what is understood about taking it...

A blue It Girl Electrolyte Glow Pop on a blue spiral background
Hydration · 6 min read

Electrolytes vs Water: When Water Alone Isn't Enough

When plain water is enough, when electrolytes actually help, and what to look for in an electrolyte product.