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THE IT GIRL EDIT

Beauty, wellness, healthy snacks, That Girl routines and straight-talking guides to feeling good from the inside out.

Pink heart-shaped It Girl Snack beauty gummies for women with fresh strawberries
Collagen · 5 min read

Best Beauty Gummies for Women: What a Daily Beauty Gummy Should Have

How to pick beauty gummies for skin, hair and nails: the ingredients to look for, the label red...

Pink pouch of It Girl Snack Beauty Glow Gummies, marine collagen beauty gummies
Collagen · 5 min read

Best Collagen Gummies: How to Choose One With a Real Dose

What separates the best collagen gummies from the rest: collagen type, milligrams per serving, the supporting cast and...

It Girl Pink Sugar collagen peptide lollipop next to its pouch, a low-sugar beauty candy
Collagen · 6 min read

Healthy Candy That Is Good for Your Skin: What to Look For

A short answer, a label checklist and the skin ingredients worth looking for in a low-sugar beauty candy.

It Girl functional lollipops: Pink Sugar Peptide collagen lollipops and Superfood Greens Glow Pop pouches together
Collagen · 6 min read

What Are Functional Lollipops? A Guide to Lollipops With Benefits

A short answer, the three kinds of functional lollipops (collagen, greens and electrolytes), and a six-point checklist for...

Pouch of It Girl Pink Sugar collagen peptide lollipops, 10 individually wrapped pops
Collagen · 6 min read

Are Collagen Lollipops Worth It? How to Choose the Best One

A short answer, a six-point checklist for choosing the best collagen lollipop, and an honest look at pops...

Gut health · 7 min read

Gut Detox Gummies: What They Really Do, What to Look For, and How to Use Them

What a gut detox gummy can honestly do, the four label lines that decide whether it is worth...

How to be that girl, the realistic guide: woman in a pink tank top holding a hot pink lollipop
Guides · 10 min read

How to Be That Girl: The Realistic Guide

The habits behind the trend, a realistic daily routine you can copy, and how to make it all...

Guides · 8 min read

How to Read a Supplement Facts Label: A 7-Step Guide

The front of the pack is marketing. The panel on the back is the product. Here is how...

Guides · 6 min read

When to Take Your Supplements: A Morning-to-Night Guide

Morning or night, with food or without? For most supplements the honest answer is simpler than the internet...

Functional candy · 6 min read

How to Remember to Take Your Vitamins: 9 Habit Tricks That Stick

The best supplement is the one you actually take. These nine habit tricks, grounded in real behaviour research,...

Functional candy · 5 min read

Gelatin vs Pectin Gummies: What's the Difference, and Why It Matters

Every gummy is held together by something. Usually it is gelatin or pectin, and the choice changes the...

Beauty from within · 6 min read

Adaptogens, Explained: Ashwagandha, Rhodiola and Schisandra

Adaptogens are everywhere, from lattes to beauty gummies. Here is what the word means, what the research on...

Beauty from within · 8 min read

Beauty From Within: A Straight-Talking Guide to Ingestible Beauty

What beauty from within really means, what each ingredient family does, what supplements can't do, and how long...

Gut health · 8 min read

The Gut-Skin Connection: What We Know and What We Don't

An honest look at the gut-skin axis: what's well established, what's still unsettled, what probiotics and fiber really...

Functional candy · 8 min read

Functional Candy: What It Is, and How to Tell the Real Thing From the Marketing

What functional candy means, the trade-off at the heart of it, how to judge one on five lines...

Beauty from within · 7 min read

Beauty Gummies vs Capsules vs Powders vs Lollipops: Which Format Actually Wins

A fair comparison of beauty supplement formats on dose, sugar, convenience and the one thing that decides results:...

A blue It Girl Electrolyte Glow Pop on a blue spiral background
Hydration · 6 min read

Electrolytes vs Water: When Water Alone Isn't Enough

When plain water is enough, when electrolytes actually help, and what to look for in an electrolyte product.

It Girl Gut Glow Up gummies bottle in purple
Gut health · 1 min read

It Girl Gut Glow Up: What’s Inside & How the Formula Fits a Routine

Inside It Girl Gut Glow Up: probiotics, prebiotics, digestive enzymes, superfoods and vitamins, and how they work together...