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THE IT GIRL EDIT

Beauty, wellness, healthy snacks, That Girl routines and straight-talking guides to feeling good from the inside out.

It Girl Skin gummies bottle beside an ingredient and product-information chart.
4 min read

The Science Behind It Girl Skin:

Your Daily Glow in Two Juicy, Strawberry Gushy Pink Heart Your skin is more than what you see...
1 min read

What to Check on a Collagen Supplement Label

A practical guide to serving sizes, ingredient amounts, sources and product claims when comparing collagen supplements.
1 min read

💫 What is Vitamin B5?

Here’s a complete breakdown of Vitamin B5 (also known as Pantothenic Acid) beauty, wellness, skin, and energy: the acne,...
1 min read

What is Vitamin B12 (Cyanocobalamin)?

Here’s a full breakdown of Vitamin B12 (as Cyanocobalamin), especially how it supports beauty, energy, mood, and more: Vitamin...
1 min read

💛 What Is Vitamin B6 (Pyridoxine HCL)?

Here’s a full, easy-to-understand breakdown of Vitamin B6 (as Pyridoxine HCL), especially relevant for beauty, mood, and hormone support:...
Woman relaxing in shallow turquoise seawater beneath a cloudy sky.
1 min read

🥕 What Does Vitamin A (Retinol) Do?

Vitamin A is a fat-soluble vitamin that plays a critical role in skin health, vision, immunity, and cell...
Purple It Girl Gut Detox bottle with purple heart-shaped gummies.
1 min read

The world's first ever organic + vegan SUPERFOOD GREENS GUMMIES + GUT CLEANSE GUMMIES in one. Comprehensive Digestive Support: Detox, nourish, and protect your gut axis with our powerful all-in-one formula.

💖 The World’s First All-in-One Organic Superfood Greens + Gut Cleanse Gummies Introducing the original hybrid: Superfood Greens...
Woman lying on the sand beside turquoise water on a sunny beach.
1 min read

☀️ What Does Vitamin D Do?

Vitamin D is a fat-soluble vitamin known as the "sunshine vitamin" your body can actually produce it when exposed...
It Girl founder and brand mission graphic with a photograph of Magdalena Ruiz holding a lollipop.
1 min read

Meet the Founder of It Girl Vitamins - Magdalena Ruiz

Magdalena Ruiz is the 33-year-old founder and CEO of It Girl Vitamins, the viral wellness brand redefining beauty...
Pink anatomical brain illustration on a pink background.
2 min read

It Girl Mindset

The It Girl mindset is a way of showing up for your own life: choose what matters to...
It Girl product collection beneath the words Healthier, Hotter, Happier.
1 min read

How Hybrid Technology Supercharges Our Gummies & Lollipops

The science behind your glow-up. At It Girl Vitamins, we’re not here to make ordinary supplements. We’re here...
1 min read

Glow Into Your Power: The IT GIRL Wellness Philosophy

The IT GIRL philosophy: make wellness enjoyable, build realistic routines and turn beauty nutrition into something you actually...
Woman holding a pink lollipop beside a selection of It Girl gummies and lollipop pouches.
1 min read

Welcome to It Girl Vitamins. Your glow starts here.

We believe that beauty is not just something you apply. It’s something you become through daily rituals, deep...
1 min read

Mission & Vision for It Girl Vitamins

Mission Statement: To revolutionize wellness by making clean, effective, and delicious supplements that help every woman glow from...
Two women sharing pink lollipops beside an It Girl Peptide Lollipops pouch outdoors.
1 min read

How does what you put in your body affect you spiritually, emotionally, mentally, & physically?

What you put in your body affects every part of your being: physically, emotionally, mentally, and spiritually, because...
Woman in sunglasses holding a pink It Girl Peptide Lollipops pouch and enjoying a lollipop.
1 min read

About It Girl Vitamins

In 2023, Magdalena Ruiz was ready to change her life. After battling years of hormonal acne, gut issues,...
It Girl supplement collection with Snack gummies, Skin, Gut Detox, peptide and greens lollipops.
1 min read

What is Hybrid Wellness?

IT GIRL Vitamins are hybrid wellness supplements designed to be both delicious and functional, combining the benefits of...
Pink-and-white It Girl Peptide Lollipops pouch on a white background.
1 min read

It Girl Beauty Lollipops: Ingredients, Flavor & Where to Buy

It Girl Beauty Lollipops are Pink Sugar collagen peptide lollipops from It Girl Vitamins. They combine collagen peptides,...