Skip to content
Hot Girl Energy, Healthy Girl Habits.
beauty gummies and functional lollipops
Everyday routines, in your favorite flavors 🩷
Feel Good. Look Good. Be IT GIRL.
Shop All 0
Journal

THE IT GIRL EDIT

Beauty, wellness, healthy snacks, That Girl routines and straight-talking guides to feeling good from the inside out.

Greens · 8 min read

What's Actually In a Greens Supplement?

Grasses, algae, fruit extracts and probiotics: what each part of a greens blend contributes, the proprietary blend problem,...
Gut health · 7 min read

Probiotics, Prebiotics and Postbiotics: A Plain-English Guide

The three terms untangled, what CFU really tells you, why strains matter more than counts, and how to...
Hydration · 7 min read

Ceramides and Glutathione: The Two Least Understood Beauty Ingredients

What ceramides do for the skin barrier, what glutathione actually is, what is claimed versus established, and how...
Hydration · 7 min read

Hyaluronic Acid: Taking It vs Putting It On

What hyaluronic acid does, why a humectant can backfire in dry air, what is understood about taking it...
Functional candy · 7 min read

Low-Sugar Candy That Isn't Sad: What to Look For

Why sugar-free candy disappoints, sugar alcohols explained, what allulose and monk fruit actually are, and a buyer's checklist...
A blue It Girl Electrolyte Glow Pop on a blue spiral background
Hydration · 6 min read

Electrolytes vs Water: When Water Alone Isn't Enough

When plain water is enough, when electrolytes actually help, and what to look for in an electrolyte product.
A woman by the pool enjoying an It Girl collagen peptide lollipop
Collagen · 5 min read

Collagen 101: Types, Peptides and How to Actually Make It a Habit

What collagen is, what "peptides" and "hydrolyzed" really mean, marine vs bovine vs vegan, why vitamin C matters,...
Two women on sun loungers with the It Girl Superfood Greens pouch
Greens · 4 min read

How to Get Your Greens When You Hate Greens (A Realistic Guide)

Salads, smoothies, powders, juices and greens in candy form: an honest look at every way to get more...
8 min read

It Girl Skin vs. Lemme Skin: Comparing Two Beauty-From-Within Gummies

It Girl Skin vs. Lemme Skin Ingredients Ingredient It Girl Skin Lemme Skin Vegan Collagen Complex Yes No...
Vegan colostrum text in bright pink on a pale pink background.
2 min read

The Science Behind Vegan Colostrum: How It Girl Skin 2.0 Redefines Skin Wellness

When we say Vegan Colostrum, the first question people ask is “How can colostrum be vegan?” It’s a...
2 min read

The Science Behind IT GIRL SKIN™

How our Bestseller It Girl Skin works IT GIRL SKIN™ is a nutraceutical breakthrough formulated through Nutritional Hybrid...
1 min read

What is Marshmallow Root?

  Marshmallow root is a powerful herb that has been used for centuries for its healing and soothing...
1 min read

💧 What Is Hyaluronic Acid?

Yesss! Let’s break down Hyaluronic Acid (HA): one of the most iconic beauty ingredients for hydration, plumpness, and...
1 min read

What Is Magnesium & WHAT DOES IT DO?

  Here’s your complete beauty-and-wellness breakdown of Magnesium one of the most powerful minerals for stress relief, sleep, hormones,...
1 min read

🧂What Is Potassium?

Here’s a full breakdown of Potassium a key mineral and electrolyte that supports hydration, bloat, mood, energy, and skin glow...
1 min read

⚡ What Is Zinc?

Here’s your full breakdown of Zinc - one of the most underrated beauty and wellness minerals, especially for clear...
1 min read

🍊 What Is Vitamin C?

Vitamin C (also called ascorbic acid) is a water-soluble antioxidant that your body can’t produce, so it must...
1 min read

✨ What Is Vitamin E?

Here’s your full beauty + wellness breakdown of Vitamin E one of the most essential skin-supporting vitamins Vitamin E is...